Best New Year’s new car discounts

Save thousands on the price of a new car this year with our unique Target Price deals, available exclusively through our New Car Deals service...

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by
Alasdair Rodden
Updated01 January 2024

New Year’s Day is a chance for a fresh start, and a time to look ahead to all of the outings and adventures that you’ll be embarking on over the next 12 months. So, it’s important to make sure you’ve got the right car to accompany you wherever life will take you. And that’s where we come in.

Or, more specifically, our free online New Car Deals service, which can find you the best discounts available on new cars from dealers across the country – without the need to haggle.

These discounts are based on our Target Price data, compiled by our team of mystery shoppers. A given model’s Target Price represents the most we think you should pay for a new, factory-ordered car; a price most dealers using our platform will aim to match, or even beat.

Ford Puma right driving with Target Price logo

Here, we take a look at some of the best deals to kick off the new year. This list features savings on a variety of new models, from small cars to spacious family SUVs, including some electric cars.

If you find a car you're interested in, simply click on the relevant link to find out more. All prices are correct at the time of writing.

Driving
Interior
Practicality
Buying & Owning

Strengths

  • Pretty comfortable
  • Impressively quiet at speed
  • Plenty of standard kit

Weaknesses

  • Niro EV and ID 3 have longer ranges
  • Cheap feeling interior
  • Not that quick by EV standards

What Car? deal: Save £8557 on a 100kW GS, or save up to £9076 across the Vauxhall Mokka Electric range | Target Price £30,429 | Target PCP £326 per month

The Vauxhall Mokka Electric keeps its eco-friendly credentials well-hidden – save for a few ‘e’ badges, it’s hard to tell the difference between this electric small SUV and the regular petrol-powered Vauxhall Mokka. Its 209-mile official range puts it ahead of the likes of the Fiat 500 and Mini Electric, but larger models such as the Kia Niro EV can go further still on a charge.

Read our in-depth Vauxhall Mokka Electric review 

New car deals
What Car? best price £19,495
Save up to £2,660
Estimated from £332pm
Leasing deals
from £345pm
Nearly new deals
from £19,000

Our pick: 294kW EV400 R-Dynamic SE Black 90kWh 5dr Auto

0-62mph: 4.8 sec
CO2 emissions: 0g/km
Seats: 5
Boot: 505 litres
Insurance group: 50E
Reliability
Safety
Costs
Quality
Performance

Strengths

  • Entertaining handling
  • User-friendly interior
  • Surprisingly capable off road

Weaknesses

  • Restricted rear visibility
  • Range and charging speed are nothing special
  • Not as hushed as rivals

What Car? deal: Save £4375 on an EV400 R-Dynamic SE Black, or save up to £4765 across the Jaguar I-Pace range | Target Price £69,120 | Target PCP £635 per month

Although the Jaguar I-Pace has been on sale for more than five years, it’s still a compelling electric SUV, especially when you factor in our Target Price discounts. It offers a comfy ride, a (relatively) plush interior and an enjoyable driving experience, though the BMW iX3 pips the I-Pace in this regard.

Read our in-depth Jaguar I-Pace review 

Reliability
Safety
Costs
Quality
Performance

Strengths

  • Very comfortable for a small car
  • Smart and high-quality interior
  • Punchy and frugal 1.2 Puretech 100 petrol engine

Weaknesses

  • Steering wheel design can cause issues
  • So-so infotainment system
  • Rivals are more fun to drive

What Car? deal: Save £3794 on a 1.2 PureTech 100 Allure, or save up to £4149 across the Peugeot 208 range | Target Price £19,356 | Target PCP £186 per month

The key attractions of the Peugeot 208 are its comfortable ride and stylish interior – it actually pips the premium-badged Audi A1 in both areas. Upgrading to Allure trim adds handy features such as front and rear parking sensors and a digital instrument cluster, and we’d recommend upgrading to the 99bhp PureTech 100 petrol engine for the best balance of performance and value.  

Read our in-depth Peugeot 208 review 

New car deals
What Car? best price £17,399
Save up to £621
Estimated from £246pm
Leasing deals
from £274pm
Nearly new deals
from £16,300

Our pick: 1.0 TSI 115 SE Technology 5dr DSG

0-62mph: 10.3 sec
MPG/range: 50.4mpg
CO2 emissions: 127g/km
Seats: 5
Boot: 400 litres
Insurance group: 13E
Reliability
Safety
Costs
Quality
Performance

Strengths

  • Tidy handling
  • Roomier than many rivals
  • Reasonably well equipped

Weaknesses

  • So-so interior quality
  • Top trims are too pricey
  • Depreciates quickly

What Car? deal: Save £3139 on a 1.0 TSI SE Technology, or save up to £3297 across the Seat Arona range | Target Price £20,376 | Target PCP £255 per month

Even before any discounts, the Arona sits on the value end of the small SUV spectrum, but despite its low price it’s still a great option. The Arona is fairly spacious, and comes fairly well equipped in our preferred SE Technology trim. It’s fun to drive, too, but it can’t hold a candle to the Ford Puma when it comes to driver enjoyment.

Read our in-depth Seat Arona review 

New car deals
What Car? best price £16,495
Save up to £3,500
Estimated from £236pm
Leasing deals
from £202pm
Nearly new deals
from £15,990
Reliability
Safety
Costs
Quality
Performance

Strengths

  • Frugal diesel and PHEV engine options
  • Excellent infotainment system
  • Beautifully made, high-quality interior

Weaknesses

  • Volvo V90 has more rear-seat space
  • Mercedes E-Class Estate has an even bigger boot
  • Unsettled ride with M Sport suspension and bigger alloy wheels

What Car? deal: Save £2783 on a 520d xDrive MHT SE, or save up to £9056 across the BMW 5 Series Touring range | Target Price £44,757 | Target PCP £533 per month

The BMW 5 Series Touring is a fantastic big estate car. It has one of the most luxurious interiors in the class and, while the Mercedes E-Class Estate does have slightly more boot space, the 5 Series Touring is roomier up front, as well as being better to drive than the Mercedes

Read our in-depth BMW 5 Series Touring review 

New car deals
What Car? best price £53,265
Save up to £2,000
Estimated from £619pm
Nearly new deals
from £38,493

Our pick: EV60 160kW Evolution Comfort Range 60kWh 5dr Auto

0-62mph: 7.5 sec
CO2 emissions: 0g/km
Seats: 5
Boot: 440 litres
Insurance group: 24E
Driving
Interior
Practicality
Buying & Owning

Strengths

  • Strong performance
  • Comfortable ride – even on 20in alloys
  • Great driving position

Weaknesses

  • Relatively heavy depreciation
  • Rivals have more rear space
  • Grabby brake-pedal response

What Car? deal: Save £2530 on an EV60 160kW Equilibre, or save up to £2830 across the Renault Megane E-Tech range | Target Price £31,965 | Target PCP £328 per month

If you’re on the hunt for an electric motorway cruiser, the Renault Megane E-Tech is well worth a place on your shortlist. Its 215bhp electric motor means it can reach 60mph a touch quicker than an equivalent Cupra Born or MG4, and thanks to some extra sound insulation the Megane is noticeably quieter inside than either of those cars too.

Read our in-depth Renault Megane E-Tech review 

New car deals
What Car? best price £28,495
Save up to £6,250
Estimated from £303pm
Leasing deals
from £306pm
Nearly new deals
from £23,190

Our pick: 2.0 eHEV Elegance Sensing 5dr eCVT

0-62mph: 9.4 sec
MPG/range: 42.8mpg
CO2 emissions: 151g/km
Seats: 5
Boot: 587 litres
Insurance group: 34E
Reliability
Safety
Costs
Quality
Performance

Strengths

  • Generous boot space and versatile rear seats
  • Hybrid system is smooth and economical in town
  • Secure handling

Weaknesses

  • Expensive compared with rivals
  • Quite a lot of road noise
  • Limited rear head room

What Car? deal: Save £2066 on a 2.0 eHEV Elegance, or save up to £2358 across the Honda CR-V range | Target Price £43,829 | Target PCP £449 per month

The Honda CR-V is a practical family SUV, which has a comfortable ride without wallowing over undulations in the road, and comes with lots of kit as standard. One of the CR-V’s main drawbacks is its high list price – so if you’re looking to buy one, our deals can help lessen the blow.

Read our in-depth Honda CR-V review 

New car deals
What Car? best price £37,705
Save up to £7,500
Estimated from £406pm
Leasing deals
from £497pm
Nearly new deals
from £35,295
Reliability
Safety
Costs
Quality
Performance

Strengths

  • Great fun to drive
  • Remarkable blend of performance and fuel economy
  • Big and cleverly designed boot

Weaknesses

  • Rear space is adequate rather than outstanding
  • Visibility could be better
  • Volkswagen T-Roc is more comfortable and quieter

What Car? deal: Save £1962 on a 1.0 Ecoboost mHEV 155 ST-Line, or save up to £2374 across the Ford Puma range | Target Price £25,378 | Target PCP £287 per month

If you’re looking for a small SUV that’s great to drive, you need look no further than the Ford Puma. It offers levels of agility and steering feel unmatched by its rivals, and a range of punchy yet frugal mild hybrid petrol engines, all while having one of the biggest boots in the class, and representing reasonable value for money thanks to a long list of standard kit.

Read our in-depth Ford Puma review 

New car deals
What Car? best price £23,993
Save up to £2,332
Estimated from £318pm
Leasing deals
from £234pm
Nearly new deals
from £14,990

Our pick: 2.0 e-Skyactiv G MHEV Centre-Line 5dr

0-62mph: 10.7 sec
MPG/range: 43.5mpg
CO2 emissions: 146g/km
Seats: 5
Boot: 522 litres
Insurance group: 17E
Reliability
Safety
Costs
Quality
Performance

Strengths

  • Classy interior
  • Tidy handling
  • Very well equipped

Weaknesses

  • Overly firm ride
  • No seven-seat option
  • Rivals have more space for passengers and luggage

What Car? deal: Save £1690 on a 2.0 Centre-Line, or save up to £2290 across the Mazda CX-5 range | Target Price £29,355 | Target PCP £335 per month

The Mazda CX-5 gets the lofty driving position and big-car practicality that you’d expect from a family SUV, and adds a high-quality interior, plenty of standard equipment and impressive cornering ability into the bargain. The entry-level engine is harder work than rivals’, though, and that sharp handling comes at the expense of ride comfort.

Read our in-depth Mazda CX-5 review 

New car deals
What Car? best price £25,990
Save up to £5,070
Estimated from £336pm
Leasing deals
from £300pm
Nearly new deals
from £23,995

Our pick: 1.5 VTi-TECH Excite 5dr

0-62mph: 10.9 sec
MPG/range: 42.7mpg
CO2 emissions: 149g/km
Seats: 5
Boot: 448 litres
Insurance group: 15E
Driving
Interior
Practicality
Buying & Owning

Strengths

  • Low price
  • Roomy rear seats
  • Standard seven-year warranty

Weaknesses

  • Unsettled ride
  • Road noise
  • MG's reliability record

What Car? deal: Save £1515 on a 1.5 VTi-tech Excite, or save up to £1654 across the MG ZS range | Target Price £16,305 | Target PCP £196 per month

When you factor in our Target Price savings, the entry-level MG ZS comes out as the cheapest SUV on sale. It’s good news, then, that the entry-level variant is also our pick of the range. There’s more to like about the ZS than just the price, too: its roomy interior puts more expensive rivals to shame, and there’s a quality feel that’s absent inside the rival Dacia Duster.

Read our in-depth MG ZS review 

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New car deals
What Car? best price £17,335
Save up to £1,000
Estimated from £437pm
Leasing deals
from £224pm
Nearly new deals
from £9,499