Buying a car through What Car?: frequently asked questions

At What Car?, we're committed to making it as easy as possible to a great deal on a new car. Here's everything you need to know about our New Car Deals service...

Handing over keys

What Car? has been reviewing cars, highlighting the best models in every class and revealing which represent good value for money for more than 50 years.

What's more, we have a team of researchers who constantly monitor the discounts that are available so we can publish a Target Price for each new car.

Now, though, we're making it even easier to get a great deal, thanks to our New Car Deals service. Here are some frequently asked questions about it:

How does What Car? New Car Deals work?

At What Car?, we believe that no one should overpay for their car, which is why we partnered with Auto Trader to bring you the biggest selection of discounted new cars available in the UK.

These are in stock, so available to drive away immediately. However, they're also brand-new (not pre-registered) and being sold by official dealers.

Ford showroom

Do I receive a warranty with my purchase?

Yes, because the cars are new and from manufacturer-approved dealers, you will receive the same warranty as if you had visited the dealer in the showroom.

How does Target Price fit in?

Our Target Price shows the discount you should expect on your new car if you place a bespoke factory order instead of ordering from stock.

What is What Car? best price?

The What Car? best price shows you the cheapest way to buy your new car, whether it’s by choosing an in-stock car or placing a factory order.

Person checking their laptop

What is a PCP?

This form of finance is the most popular way of buying a new car in the UK. Unlike hire purchase agreements, which divide the total amount borrowed into equal payments, Personal Contract Purchase (PCP) deals involve a deposit and smaller monthly bills, followed by a larger final payment if you want to keep the car.

It's worth noting that most people never actually pay this final 'balloon payment'; instead they hand the car back and start a new PCP deal. 

What is Target PCP?

Our indicative monthly Target PCP finance rates are based on a four-year deal with a 32,000-mile limit (8000 miles per year) and a 15% deposit, unless otherwise stated.


For all the latest reviews, advice and new car deals, sign up to the What Car? newsletter here

Find your next car with What Car? New Car Deals >>