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Volvo to launch 13 new cars in four years as part of largest-ever product push

Seven new cars for Western markets will include a range of power options and a mix of SUVs and estates

Volvo will launch 13 new cars by the end of 2030 as part of what it calls its “largest and most ambitious global product push” ever, featuring a mix of bodystyles and power options.

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The Swedish brand’s plan includes doubling its market share by expanding its electric and hybrid range, and regionalising its portfolio to cater specifically to Western markets (including the UK) and China. Seven of the 13 new models will be targeted towards the West, and will use the firm’s SPA2 and SPA3 architectures, which underpin the likes of the Volvo ES90 and EX60 respectively.

While no details have been given about the specific models Volvo will introduce in the coming years, the brand confirmed its product offensive will make use of “new low and high body types”, indicating there’ll be a mix of high-riding SUVs and lower-slung saloons and estates – the latter of which being what Volvo is traditionally known for.

Eleanor Cooper

Updated: 17 September 2026

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Volvo technology boss Alexander Petrofski acknowledged that uptake of electrification varies across different markets, and as such, individual cars will be offered with fully-electric, plug-in hybrid (PHEV) and full hybrid power options.

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Volvo XC40, EX40, EC40

The brand confirmed its hybrid technology will be reworked for its third generation to cater to “customers still reluctant to go fully electric”. Indeed, the brand recently introduced brand new plug-in hybrid systems for its XC60 and XC90 SUVs, with the former now able to travel up to 124 miles on pure electric power – more than any other PHEV on sale.

Sharing hardware components in greater capacity with parent brand Geely will allow Volvo to cut material costs by – it claims – up to five per cent by 2030.

Volvo will also aim to simplify its commercial process, stating that “getting a new Volvo will become even easier” thanks to “transparent pricing” and special fast-delivery models.

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