New Jaecoo 7 SUV revealed: upmarket SUV costs less than £30,000

New petrol and plug-in hybrid family SUV combines tech-laden interior with lashings of equipment and off-road ability...

Jaecoo-7-family-suv

On sale now | Price from £29,435

Newly-created Chinese brand Jaecoo has arrived in the UK with the Jaecoo 7 SUV. The brand is one of two created by Chinese car giant Chery in 2022 to take a slice of the European and UK car market. 

The Jaecoo name is a combination of jäeger, the German word for hunter, and the word cool. The Jaecoo 7, and the models which follow, will blend new technologies with traditional off-roading capabilities. 

Jaecoo-7-family-suv-grille

With that in mind, it's perhaps unsurprising that with a premium looking interior and a gently sloping roofline, it's reminiscent of a Range Rover Evoque, which could be a key rival. However, with prices starting as low as £29,435, it’s also taking aim at mainstream models, such as the Kia Sportage and Nissan Qashqai

At launch, the Jaecoo 7 is available as a petrol and plug-in hybrid (PHEV) with a choice of two and four-wheel drive. The range starts with a two-wheel drive model with a 145bhp 1.6-litre turbo petrol engine that has official economy of 37.7mpg. 

Jaecoo-7-family-suv

This engine is also offered as a four-wheel drive, priced from £32,850. The 4WD variant has seven driving modes, including sand, mud, snow and off-road, and is claimed to have significant off-road capabilities. It has a wading depth of 600mm and a Bosch-developed power brake system that simulates a differential lock. 

The Jaecoo 7 PHEV pairs a 1.5-litre turbo petrol engine with a 18.3 kW battery to provide a total output of 201bhp. It has an all-electric range of 56 miles and costs from £35,065. The PHEV 7 has an official range of 745 miles and a combined fuel economy figure of 403mpg, and can achieve 47mpg once the battery has been depleted. 

Jaecoo-7-family-suv-front-three-quarters

Equipment levels on all versions are impressove, with standard kit including an 14.8in infotainment touchscreen alongside a 10.25in driver’s display and a head-up display. Wireless mobile phone charging, an eight-speaker Sony audio system and a panoramic roof are also available.

The Jaecoo 7 has gained a full five-star rating in Euro NCAP crash testing. It has a suite of advanced driver-assistance (ADAS) technologies, and a panoramic camera system that provides a view around and underneath the car, in what Jaecoo describes as a 540-degree view. 

Jaecoo-7-interior

Like other new brands to the UK, Jaecoo offers a longer than average new car warranty. The seven-year, 100,000-mile cover matches that of Kia and offers a higher mileage limit than that provided by MG and Dacia

It’s too early to say what the 7 will be like to drive, but Jaecoo says it has undergone extensive re-engineering at Chery’s R&D centre in Germany to ensure it meets European and UK driving requirements. 

Jaecoo-7-family-suv-back-three-quarters

The Jaecoo 7 sits on the same platform as the Omoda 5, the first European model launched by the Chery group in May 2024. The Omoda 5 is more of a budget offering than Jaecoo, majoring on practicality and high levels of standard equipment. 

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