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Look out Volkswagen, Ford and Vauxhall, Volvo is teeing up a Golf, Focus and Astra rival. The Swedish firm is set to launch a practical, five-door version of its C30 hatch. But creating a five door version of the Volvo C30 that will match what the Volkswagen, Ford and Vauxhall has to offer in the way of quality and style will not be as simple as attaching 2 more doors to the existing Volvo C30. To go up against and rival what the best have to offer in the class, the new Volvo C30 will be given a complete design makeover.
The new Volvo Chief executive Stefan Jacoby says its very important for the new C30 to feature more of the Volvo styling language. Stefan Jacoby said he is concerned that Volvos DNA has become diluted by trying to pursue its German rivals too much. Instead he wants the firm to build new cars which will bring back what separated Volvo from the rest, the Scandinavian design. This means keeping the new C30 simple on the outside, while the interior will remain minimalist but with the use of interesting materials and technology inspired by Apple are likely to feature in the new C30 model.
Stefan Jacoby believes that the Volvo XC60 is currently the model closest design wise to what Volvo should focus on for their future cars. So we can expect the new five-door C30 to be heavily influenced by the look of the SUV, The new C30 model is due out sometime in 2012, with the current Volvo C30 looking the part on the outside, the inside is a another thing, the rear seats are very cramped so if the new 5 door C30 wants to compete with its rivals the passenger and luggage space will have to improve to match what the class leaders currently offer. The C30 five door project has now been prioritized as the firms number one priority which has forced Volvo to put the development of the XC90 replacement on hold.
Volvo hopes the new hatchback will help re-establish the firm as a more significant player in Europe, as in the US market hatchbacks are still not big enough sellers. Volvo will try to break into the Chinese market by using its new Chinese owner Geely to its advantage, Volvo hope to rapidly expand its presence in that market and they will build a new factory there too. Volvo is currently in the middle of putting the finishing touches to its US strategy. Volvos ultimate aim is to more than double its current sales which will increase sales from 335,000 units per year to 800,000 units in 10 years time. For all Volvo Lease Cars, Volvo Cheap Lease Cars, Volvo Lease Car Deals, Volvo Car Leasing Deals and other Volvo Contract hire and leasing deals with free delivery, car tax, and manufacturer warranty included visit www.leasecarsdirect.co.uk
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