Toyota is looking ahead to the future as it continues to invest new meaning into its cars, which can have a transformative effect on the industry in general.
Teaming up with the architectural and design firm Massuad, the Japanese automobile manufacturer has developed a new concept known as ME.WE.
Toyota explained that the idea is to produce what it calls an "anti-crisis" vehicle. What this means is that it's a car that responds to modern-day challenges, be it human, economic or environmental.
Pertinence, synthesis and modernity are the three principal factors that are informing how this car develops.
Pertinence refers to adapatability – suitable for a variety of lifestyles – synthesis is predicated on being responsive to people's behaviours and expectations, while modernity seeks to manufacture a design that is much more than pure aesthetics.
"ME.WE seeks to resolve a number of real-life contradictions, not through reinvention of what a car is, but by taking a different approach that is simpler, more appropriate and realistic – an alternative to cars that are about 'passion and status," stated Toyota.
"The goal was do more and create better while using less. By reducing the pool of resources and constraints, it was possible to increase capability, quality and pleasure."
It certainly is delivering on these objectives. The car has a tubular aluminium structure that is both light and resilient, while its electric engine boosts its energy efficiency credentials.
This sensibility continues into the interior, with bamboo, one of the fastest growing plants in the world, being used in the construction of the floors and its horizontal surfaces. This is the definition of production at its most sustainable.
"ME.WE is an intelligent response to the ecological threats posed by mass production and the increasing number of cars on the world’s roads, as it is made from materials that help reduce the energy it consumes and the CO2 and harmful emissions it produces," the car manufacturer was keen to highlight.
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