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Nissan has been showing off its new approach to product development at the Tokyo Motor Show, presenting two interesting concept models.
The IDx Freeflow and IDx Nismo are two versions of cars under the same production mantra. One offers a casual design focused more towards an everyday lifestyle, while the other is for all-round sports performance.
Both models are intended to prove how Nissan is starting to utilise new methods of product development in future models and to captivate the attention of the younger market.
In fact, it is the youthful demographic that is perhaps at the forefront of Nissan's attentions, with the cars intended to supply the needs of the new "digital native".
The designs take into account input supplied by consumers, with their feedback used during the creation process to provide applications that will be used in the future.
This co-creation approach from both Nissan design experts and the average consumer has helped the manufacturer come up with two truly innovative designs.
IDx is intended to be a fresh start for Nissan's relationship between the brand and its customers, in order to deliver the best vehicles possible.
The Freeflow addresses the consumer desire for a natural and tasteful model to complement their daily lives. To achieve this, the interior features fashionable functionality and comfort, all contained within an original design. In essence, it's a vehicle where the owner and friends can be completely relaxed.
Furthermore, it emphasises the consumer need for higher fuel economy and performance. This is expected to be achieved through a 1.2-to-1.5L gasoline engine alongside continuously variable transmission.
The Nismo is a similar model but under the sports performance production segment. To achieve a classic racing car feel, the design takes its cues from other memorable vehicles from both past and present to deliver a model that exudes 'cool'.