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Lonely Planet is celebrating its 40th birthday this year, and to honour the occasion the travel publisher is sending two writers on a 10,000-mile trip from London to Sydney.
The co-founders of the company Tony and Maureen Wheeler embarked on this trip in 1972, which led to the publication of Across Asia on the Cheap in 1973 - the beginnings of Lonely Planet.
MINI is supplying a Cooper D Clubman for the first leg of the trip from London to Istanbul, which the Wheelers first did in a ten-year old Morris Mini Traveller they bought for £60.
The two writers plan to document the trip through social media, blog entries, map updates, photos, videos and magazine features, while also taking suggestions from the Lonely Planet community for things to do along the way.
“The world has changed immeasurably in the past 40 years, with borders opening up, transport links improving and new technology available,” said Lonely Planet Traveller editor Peter Grunert.
“We are recreating the trailblazing spirit of Tony and Maureen's first trip, using a similar MINI and route, but with a 21st century twist to reflect the world of travel today.”